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Visual Issue Mapping System: A Systematic Approach to Wicked Problems

Visual Issue Mapping System (VIMS) is a graphical technique for creating a shared map of a meeting discussion. A facilitator uses the VIMS method to capture the key questions, ideas, and arguments that come up as the discussion unfolds, recording them in a network-like map for everyone in the meeting to see. The technique works for any topic or problem, but seems to shine best when used with groups that contain widely differing views on a dynamically complex or “wicked” problem.

VIMS encapsulates the Issue Based Information System (IBIS) structure that was developed in the early 70’s by Horst Rittel. Rittel was seeking to help groups dealing with complex issues, for example city planning dilemmas such as whether to route the highway through the city or around it. Rittel also coined the term “wicked problem” to describe such dilemmas. In the last decade software tools have be created to manage large IBIS maps.

Wicked Problems.

A wicked problem has four defining characteristics:

  1. You don’t even understand the problem until you have formulated and perhaps even fielded a solution;
  2. The stakeholders (those who have a stake in the outcome) have radically differing world views, and thus differing linguistic frames;
  3. The constraints on the problem solving process - deadlines, budgets, who is on the team, the organizational structure - change over time; and
  4. The problem is never “solved” in the traditional sense, you simply run out of resources (i.e. time or money).



The Passing of the Age of Science.

At the height of the Age of Science we had a foolproof problem solving approach: (1) define the problem, (2) gather the data, (3) analyze the data, (4) formulate a solution, (5) implement the solution. This linear approach, upon which virtually all problem solving methods are based, was understood to work no matter how complex the problem. If your project was behind schedule or over budget, it was simply because you had not done a good enough job at one or more of these steps, e.g. you had not gathered enough data. However, recent cognitive studies have revealed that people do not actually think or learn in this linear fashion, but rather in an opportunity-driven process that more resembles an earthquake than a waterfall.
In the emerging era, you still need the rigor of the scientific approach, but that alone is not nearly rich enough for the panoply of wicked problems that face us in our organizations and as a society. The problem solving process is now primarily social, rather than individualistic. The process goal is a solution that works and can be embraced by all of the stakeholders, not “the right answer.” In this environment, a new set of tools is needed to help groups create shared understanding, shared meaning, and shared commitment. VIMS is such a tool.

Visual Issue Mapping System

Visual Issue Mapping System (VIMS) is based on three fundamental ideas:

  • Shared understanding and shared commitment are the key goals of virtually all meetings;
  • To create shared understanding you need a “container” for discussion that is as robust as your project or situation is complex;
  • Such a container includes a language for discourse structure and a shared display.

At the heart of VIMS is IBIS, a simple language for mapping the structure of any conversation, no matter how complex or contentious. In IBIS there are just three basic elements: questions, ideas, and arguments (e.g. pros and cons). The ideas respond to the questions, offering possible solutions; the arguments argue for and against the various ideas. Questions can expand on or challenge other questions, ideas, or arguments. Any creative conversation - brainstorming, design, planning, analysis, problem solving - can be captured in terms of IBIS questions, ideas, and arguments.





VIMS is the art of using IBIS in a shared display. The shared display could be a whiteboard or flipcharts, but the most powerful and flexible is a computer display project coupled with a software tool called QuestMap that can be used by groups or individuals to create and manage electronic VIMS maps of any scale and complexity. Facilitating a group using QuestMap and a bright computer display screen is an especially effective way of helping a group work through a wicked problem.

The VIMS process is not linear, and does not even require starting with a question.Typically, however, a group starts with several related questions of the sort “What should we do about X?” and “How should we do Y?” Along the way, questions of fact (“What is the case about X?”) and meaning (“What does X mean?”) emerge and are addressed. A complete map usually includes exploration of the questions “Who are the stakeholders?” and “What are the decision criteria?” As decisions are made, their full context and rationale is recorded in the VIMS map.

The mapping process can be transparent (in the background), or, more powerfully, the VIMS map itself can be a shared display that is the focus of the group’s interaction. The facilitator listens as each person speaks, capturing his or her comment as a question, an idea, or an argument. Occasionally there are purely informational comments that are captured as notes. From time to time the facilitator reads back the most recent portion of the map, validating it with the group. Over time, this process allows each person (a) to see that the group has really heard his or her comments, (b) to see the relationship of his or her ideas to the others in the group, and (c) to see the emergent thinking and learning of the group as a whole.

Coming to consensus about possible solutions is made immensely easier when the group has a shared display of their thinking and learning as it unfolds. As ownership in the map grows, so does shared understanding about the problem space and shared commitment to the solution space. When the decision gets made there is an exceptional level of ownership and commitment to it, as well as a concise record of the rationale behind the decision.